McCann Erickson's fifty-one percent purchase of Sterling Cooper has led to bigger changes to SC than most of the partners or higher account executives realize. The partners are now all millionaires, and they believe that they can leverage McCann's business to further their own. Topaz is one such account, which is causing problems for Joan and Peggy, the account leads. Topaz, whose primary business is affordable drug store hose, is being squeezed from below by Hanes' new mass market line, Leggs, which not only sells in drug stores but also supermarkets. In consultation with Don, Joan and Peggy go into a meeting with McCann account managers to discuss the proposal. The mixed results lead to an angry Joan evaluating the way she presents herself, while it affects a blind date Peggy has with Mathis' visiting brother-in-law. The Topaz account and another creative involving a commercial where the chosen model will wear a chinchilla fur coat makes Don think about someone from his past. What ...
Did You Know?
The episode takes place in April 1970, around the time that President Nixon gave his Address to the Nation on the Situation in Southeast Asia, which Don is seen watching in his bedroom. This means that 9 months have passed since the end of Mad Men's previous episode, Waterloo. See more
Barbara ends her conversation with Don because she has to help. Barbara is Rachel's sister so she is a mourner, the Jewish custom is that during the "Shiva" (7 days of mourning) the mourners don't do day to day tasks to be able to focus on their mourning and not entertaining the "guests", the extended family, friends and neighbors take care of their needs: Food, shopping, cleaning, etc. See more
References Mildred Pierce
Is That All There Is?
Written by Jerry Leiber
& Mike Stoller
Performed by Peggy Lee
Played at the end of the chinchilla coat scene, and over the end credits See more