Outside Industry: The Story of SXSW (2011)

Austin in the 80's had one of the cheapest costs of living of any city in the US and one of the most vibrant music scenes. Four guys living on next to nothing created a music event in the ... See full summary »


Alan Berg
1 nomination. See more awards »


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Credited cast:
Louis Black ... Himself - SXSW Founder
Louis Meyers Louis Meyers ... Himself - SXSW Founder
Roland Swenson Roland Swenson ... Himself - SXSW Founder
Nick Barbaro Nick Barbaro ... Himself - SXSW Founder
Rest of cast listed alphabetically:
Michael Corcoran Michael Corcoran ... Himself
Bill Davis Bill Davis ... Himself (as Dash Rip Rock)
Tim Hamblin Tim Hamblin ... Himself
Mojo Nixon Mojo Nixon ... Himself
Joe Nick Patoski Joe Nick Patoski ... Himself


Austin in the 80's had one of the cheapest costs of living of any city in the US and one of the most vibrant music scenes. Four guys living on next to nothing created a music event in the hopes of giving outsiders a way to connect with music industry insiders. Their creation grew to be the biggest music industry event in the world. Along the way the conference and its founders have faced criticism, backlash, and even arson! In the constantly changing landscape of the music industry, SXSW has become what many consider to be the benchmark of alternative culture. Written by Anonymous

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Plot Keywords:

music festival | See All (1) »





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Release Date:

16 March 2011 (USA) See more »

Filming Locations:

Austin, Texas, USA

Company Credits

Production Co:

Arts+Labor See more »
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User Reviews

An Entertaining Tribute to SXSW
23 March 2011 | by JustCuriositySee all my reviews

Outside Industry: The Story of SXSW was appropriately screened here at SXSW. Although financially and editorially independent of SXSW, it still feels like a story told by those who created SXSW from their own perspective. In that sense, it is more of an oral history than a full objective historical analysis. It tells the story of how a little shoestring Independent music festival grew into one of the most important music industry events in the world. The film also showcases numerous musical highlights of the Festival's 25 years. The film is entertaining and well-editing. It touches on many issues without going greatly in-depth or presenting nuanced analysis. It is presented very much from the perspective of the founders' with a considerable does of nostalgia of old men reliving their youthful exuberance. Critical voices are presented, but only in a somewhat playful and dismissive manner.

Outside Industry is a good effort as far as it goes as a tribute to the remarkable achievement that is SXSW. The films focus on the founders focuses mostly on the early days without painting a full picture of what has happened in recent years. Unfortunately, the film's near exclusive focus on the Music almost completely ignores the Film and Interactive portions of the SXSW. In so doing, it really presents an incomplete picture of what SXSW has become. I'd add that I doubt the film will have much play outside of Austin and those in the music industry that have attended the SXSW. Still, it is entertaining tribute to an event that has come to epitomize Austin.

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