The Vevo Go Shows, produced by McM Media, feature musical acts in unexpected locations around the country, recorded and broadcast across Vevo’s various platforms.
Production on the series begins next week, to run for four months, and will see the beer involved in all elements of the show, such as performance, interviews and behind the scenes footage.
The shows will be pushed out through Vevo’s various channels including its own site, YouTube channels, mobile and both Vevo and Sol’s Facebook pages.
McM Media’s national strategy director Greg Tremain said: “We’re delighted to be partnering with Sol Beer to launch Vevo Go Shows in Australia. The global series has showcased some of the world’s leading artists and we look forward to