Be Kind Rewind (2008) - Plot Summary Poster


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  • Two bumbling store clerks inadvertently erase the footage from all of the tapes in their video rental store. In order to keep the business running, they re-shoot every film in the store with their own camera, with a budget of zero dollars.

  • In Passaic, NJ, Elroy Fletcher runs a video store in a condemned building he claims was the birthplace of Fats Waller. Fletcher goes on a Waller centennial trip, leaving his foster son Mike in charge of the store. Mike's peculiar friend Jerry tries to sabotage a power station and nearly electrocutes himself, getting magnetized in the process. He inadvertently erases every tape in the store. Mike and Jerry hatch an plan to hide the disaster by making a homemade "Ghostbusters" to rent to a woman whom Fletcher will be phoning to check on them. Soon, with help, their homemade versions of films develop a cult following. Will this new business save the store and the building? What about Fats?

  • A small VHS only video store faces foreclosure in a poor community. While watching the store for the owner, a blundering employee's friend accidentally erases all of the tapes. In order to keep their blunder from becoming apparent, the duo of Mike and Jerry begin remaking the films themselves using homemade special effects and outdated filming techniques.

  • In Passaic, New Jersey, Mr. Fletcher owns an old VHS Be Kind Rewind Video Store in a condemned building, where he works with his stepson Mike. Mr. Fletcher is proud of his building and claims that Thomas Wright "Fats" Waller was born there. However, the City Hall wants to relocate the store and demolish the building. Mr. Fletcher needs to travel and advises Mike to keep his dysfunctional friend Jerry out of the store. But Jerry develops a conspiracy theory against the machines and decides to sabotage the power plant. Jerry inadvertently has an accident and gets magnetized. When he visits Mike in the video store, he accidentally erases all the tapes. Meanwhile, Mr. Fletcher's friend Miss Falewicz comes to the video store to check over and rent "Ghostbusters". Mike and Jerry decide to hide the accident and remake the film.


The synopsis below may give away important plot points.


  • BE KIND REWIND is the name of a quaint, little video store that carries VHS titles only because the owner (Danny Glover) can't afford to upgrade to DVD films. It's a small shop set in the middle of a crumbling, poverty stricken neighborhood, made up mostly of minorities. The film stars Jack Black as Jerry, a junkyard worker who magnetizes his brain while trying to sabotage a power plant that he thinks is responsible for his constant headaches. Rapper Mos Def plays Mike, his best friend and the only employee of the video store. The store's owner (Danny Glover) goes on 'vacation' (to spy on a huge franchise video chain), leaving Mike in charge with strict instructions not to let Jerry inside. Of course, Jerry gets in anyway and manages to 'magnetize' all of the VHS movies and wipe them clean. Soon Mike and Jerry are shooting their own versions of classic films like GHOSTBUSTERS and the RUSH HOUR movies with a camcorder, laughably bad 'special effects' and using neighborhood folks in small roles. Unexpectedly, their movie versions (which are referred to as SWEDED becuase Jerry charges 20 bucks to rent a movie, claiming that they are Swedish Imports), become so popular that the small store (facing foreclosure) is actually making money. They begin taking custom orders for movies and end up filming SWEDED versions of THE LION KING, DRIVING MISS DAISY, ROBOCOP and more. Soon, however; they attract the attention of the Feds, who inform them they are breaking the law (of course) and that they must cease and desist. What will they do to save the store now? They make an original film about the history of the city and about a 'famous' musician who was born and raised there. They charge admission and the whole neighborhood comes out to see the film, making them a small profit that still won't save the place from demolition. But a tough, city councilman has a change of heart, in the end after seeing the outpouring of neighborhood support.

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