Two bumbling store clerks inadvertently erase the footage from all of the tapes in their video rental store. In order to keep the business running, they re-shoot every film in the store with their own camera, with a budget of zero dollars.
To become the greatest band of all time, two slacker, wannabe-rockers set out on a quest to steal a legendary guitar pick that gives its holders incredible guitar skills, from a maximum security Rock and Roll museum.
In Passaic, NJ, Elroy Fletcher runs a video store in a condemned building he claims was the birthplace of Fats Waller. Fletcher goes on a Waller centennial trip, leaving his foster son Mike in charge of the store. Mike's peculiar friend Jerry tries to sabotage a power station and nearly electrocutes himself, getting magnetized in the process. He inadvertently erases every tape in the store. Mike and Jerry hatch an plan to hide the disaster by making a homemade "Ghostbusters" to rent to a woman whom Fletcher will be phoning to check on them. Soon, with help, their homemade versions of films develop a cult following. Will this new business save the store and the building? What about Fats?Written by
Some believe the term "Sweded" was created, due to the Swedish government's stance on file-sharing. While many media corporations have succeeded in having files of their copyrighted works removed from Internet websites, Sweden has treated such file sharing as a form of free speech, and a right of consumers. There is even a Swedish pro-piracy political party. The term actually was simply coined by Michel Gondry in the script, where Jerry (Jack Black) needs to justify an exorbitant fee, and delay in supplying one of their custom-made videos to a customer. He indicates the reason is, because it is a "very rare type of video", which needs to be imported from Sweden - "Because it's a faraway, expensive country." See more »
When Jerry approaches the crowded video store in his makeshift Robocop costume, the shot drifts down unveiling a camera shadow. See more »
[while shooting "Driving Miss. Daisy", Alma chases the car with the camera]
Who is that hussy chasing after us? Be gone, hussy.
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Michel Gondry's new film is NO "Eternal Sunshine of the Spotless Mind", but it's better than "The Science of Sleep" and doesn't deserve the negative reviews it's been getting. Without Charlie Kaufman writing, Gondry's script might be a little less original, but his visual creativity (no one else knows how to make art out of cardboard boxes like him!) and passion for his story makes "Be Kind Rewind" some kind of special.
Mos Def and Jack Black work at Danny Glover's video store and, after Black gets "magnetized", he unintentionally turns every tape in the store blank. They have the brilliant idea of remaking the customers' favorite movies (from "Driving Miss Daisy" to "Last Tango in Paris"), and they suddenly become the local sensation. Some moments are very funny, others not so much, but this is not supposed to be a Farrelly Bros. kind of flick. With a simple but very compelling idea, Gondry created a story about people's love for movies, the sense of community, the compulsion for memories, the oblivion of old-time artists (the Fats Waller subplot) and old-fashioned technology (should Glover finally adhere to DVDs?). Gondry said in an interview: "I am not against modern things. I use technology, but what I am against is when the technology creates a system that makes you believe you need to use it". I couldn't agree more. By the end, even though not being a masterpiece like "Eternal Sunshine", "Be Kind Rewind" leaves you with the bittersweet feeling of other movies about our love for film-making, more notably "The Purple Rose of Cairo" (by the way, Mia Farrow plays the video store's most loyal customer) and "Cinema Paradiso". Definitely worth seeing. 8/10.
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