ViacomCBS’ Path Ahead Grows Steeper Amid the Coronavirus Pandemic

  • Variety
ViacomCBS has come to a crossroads, again.

The company that has endured more drama in the C-suite in recent years than any of its larger rivals was already under pressure this year to prove it could muster a comeback in a big way.

Now, with the black swan named coronavirus roiling the waters, leaders of the newly enlarged conglomerate have to manage that comeback in a wildly different business environment. The coming months will test the mettle of CEO Bob Bakish and his newly integrated management team of Viacom and CBS Corp. executives. The social and economic devastation caused by frantic coronavirus response efforts started almost three months to the day after Viacom and CBS Corp. closed their long-awaited remerger on Dec. 4. The newlyweds didn’t even get a one-quarter honeymoon before hard times hit.

For sure, ViacomCBS isn’t the only media company looking at unpredictable headwinds for the
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