‘Lego Masters’ Team Talks Building a Reality Show That Relies on Details

  • Variety
Lego building deals in minutiae: The individual bricks and other design pieces used to create works of art or pieces of play are physically small and often required to be stacked on top of each other by the dozen in intricate architecture to resemble anything from a structure to a vehicle to an animal. It requires discipline, focus, a good sense of time management and a lot of creativity. A final product is always a feat of art and engineering, combining innovation with functionality in a way that can be fun for the whole family to enjoy. And, despite positioning builders against each other, that is the exact vibe “Lego Masters” sets out to capture.

“It’s about imagination, it’s about art, it’s about aspiration,” says Sharon Levy, president, unscripted/scripted programming, Endemol Shine North America. “I have experienced firsthand as a parent what Lego actually means to kids’ brains.
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