Super Bowl Ratings: Viewership For Game, Halftime Show, Lead-Out ‘Masked Singer’ Tick Up – Update

  • Deadline
Updated with more numbers: The Kansas City Chiefs’ 31-20 victory over the San Francisco 49ers on Sunday in Super Bowl Liv in Miami drew 102 million viewers on Fox, Fox Deportes and Fox, NFL and Verizon’s digital properties, according to Nielsen numbers special-ordered by Fox Sports. That was up slightly from the comparable cume number last year (100.7 million).

Following the game, the Season 3 premiere of Fox’s flagship series The Masked Singer averaged 23.7 million viewers at 10:40 Pm Et on the broadcast network, up 7% from the debut of The World’s Best on CBS last year, which logged 22.2 million viewers with a similar start time, 10:36 Pm. In adults 18-49, The Masked Singer (8.1 rating) was up 16%.

The small ratings gains also carried over to the Super Bowl halftime, headlined by Jennifer Lopez and Shakira. It averaged 103 million viewers on Fox, according to Nielsen/Fox Sports, up 4% from last year’s half-time Maroon 5 performance.
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