NBCUniversal’s Peacock Gets an Enthusiastic Reception From Wall Street

  • Variety
NBCUniversal’s Peacock Gets an Enthusiastic Reception From Wall Street
You’d think that the steady drumbeat of streaming services being launched might dull the senses, but Wall Street is rather eager to embrace Peacock. NBCUniversal’s new over-the-top entertainment platform sent shares of corporate parent Comcast to an all-time high after its unveiling at the company’s Jan. 16 investor day. The service brought to you by one of America’s oldest traditional broadcasters, it turns out, might be setting a new inflection point for the streaming industry with its innovative use of … advertising.

“Across the three major launches — Disney Plus, HBO Max and Peacock — we thought Peacock stood out in terms of uniqueness of the product and the underlying drivers of value,” wrote Barclays analyst Kannan Venkateshwar.

The service comes in three varieties: free and ad-supported for 7,500 hours of content, including current-season TV, library programming, curated daily news, sports and Spanish-language programming; $4.99 a month for Peacock Premium, which offers twice as much content,
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