NBCUniversal’s Peacock Gets an Enthusiastic Reception From Wall Street

You’d think that the steady drumbeat of streaming services being launched might dull the senses, but Wall Street is rather eager to embrace Peacock. NBCUniversal’s new over-the-top entertainment platform sent shares of corporate parent Comcast to an all-time high after its unveiling at the company’s Jan. 16 investor day. The service brought to you by one of America’s oldest traditional broadcasters, it turns out, might be setting a new inflection point for the streaming industry with its innovative use of … advertising.

“Across the three major launches — Disney Plus, HBO Max and Peacock — we thought Peacock stood out
See full article at Variety - TV News »

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