Casey Neistat’s 368, Creators Offline Use “Micro-Conference” To Offer Videomakers A Lower Bar For Success

On Thursday, July 11, many online video creators, fans, and executives turned their attention to VidCon, where some of the industry’s biggest names connected with their peers and viewers.

That day, YouTube product boss Neal Mohan delivered a detailed pitch that outlined many of the platform’s incoming innovations. Afterward, some of the world’s top social media standouts, including pop star Meghan Trainor, Good Mythical Morning duo Rhett & Link, and talented American Sofie Dossi converged on the Anaheim Convention Center to perform at the annual YouTube Onstage event.

Meanwhile, 2,800 miles away from Anaheim, in an airy studio space in Lower Manhattan, a very different kind of event offered its own brand of creator-facing advice.

That same Thursday, Casey Neistat’s 368 and the nascent organization Creators Offline co-produced a so-called “micro-conference,” headlined by a cadre of creators who are either brand new to the influencer game and/or hustling
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