Twitch Adds Poker Streaming To Attract Advertisers, Male Users

Twitch is branching out to support one of the oldest and most popular forms of card games around. The video game streaming site purchased by Amazon back in August 2014 for $970 million has introduced the ability for poker players to broadcast their sessions.

According to The Wall Street Journal (WSJ), Twitch started online poker streaming in November 2014. Like Twitch’s video game (or game developer) broadcasters, poker players can answer viewer questions during the live streams and provide feedback on their personal poker strategies. A four-minute delay prevents opponents from sneaking peeks at other players’ hands. Twitch’s Poker Partnerships Lead Scott Ball said some of these card game broadcasts already received over one million views.

“Like videogames [sic], poker is a game and we’ve grown that into a huge business,” Ball said to WSJ.

The move into poker streaming should help Twitch attract more advertisers from the gambling world, as
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