13 September 2017 3:18 PM, PDT | The Hollywood Reporter - TV News | See recent The Hollywood Reporter - TV News news »

There will be more than 22 million cord-cutters by the end of the year, according to a new study from eMarketer.

The research firm says that the number of people who are ditching cable subscriptions is growing so rapidly that it expects television ad spending to be lower than previously estimated.

This year, eMarketer expects TV ad spending to grow by less than 1 percent to $71.65 billion in 2017, down from the $72.72 billion it predicted during the first quarter of the year. That number won't grow much bigger over the next few years either, with eMarketer estimating total TV ad spending »

- Natalie Jarvey

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