Viacom’s Bob Bakish: Entertainment-Focused Skinny Bundle Will Launch by Year’s End

A low-cost skinny bundle of entertainment channels without broadcast networks or sports outlets will launch in the U.S. by year’s end, Viacom CEO Bob Bakish predicted Wednesday.

Speaking at Goldman Sachs’ Communacopia Conference investor conference in New York, Bakish said a collection of entertainment-focused cable channels offered via traditional MVPDs for about $20 a month is a vital evolution for the pay-tv biz.

Earlier this week, the Wall Street Journal reported that Viacom is in talks to partner with Discovery, AMC Networks, and A+E Networks in assembling such a bundle. Bakish did not address those specifics during the Q&A, but he emphasized his view that carving out low-cost options tailored to consumers who aren’t interested in pricey sports channels is crucial to keeping consumers in the pay-tv ecosystem.


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