Netflix Lost Its Chill: Viewership Went Down During the Solar Eclipse

  • Indiewire
Netflix Lost Its Chill: Viewership Went Down During the Solar Eclipse
Never underestimate the power of the moon.

The solar eclipse on Monday that was visible across the United States stopped people from working enough to get outside, socialize with strangers, and stare at the sun using the appropriate retina-saving gear. By extension, this meant that a good chunk of people were looking at the sky when they normally would be watching their screens.

Read More:Solar Eclipse on TV: Marge Simpson and Don Draper Show What Not To Do

That evening, long after the celestial event occurred, Netflix assessed its viewership and noticed something funny. Its numbers were down during a specific portion of the day. The percentage was so large that the streaming service shared its findings in a couple of tweets:

Hey, just wondering why 10% of you chose to watch a giant rock cover a giant ball of gas when I Have Always Been There For You.

— Netflix Us (@netflix) August 22, 2017

but really,
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